The leads are coming in. The sales aren't.
Your agency is running awareness. You need revenue.
Most ad agencies default to broad campaigns: brand awareness, reach, impressions. Those metrics look good in a monthly report. They don't pay wages. Service businesses need leads from people who are ready to buy, not people who scrolled past a logo.
Leads that flood in and go nowhere.
A hundred leads a month sounds great until your sales team tells you half of them are tyre-kickers, wrong locations, or the wrong service entirely. Bad lead quality doesn't just waste ad spend, it burns out the people following up on them. Volume without quality is an expense, not an asset.
No visibility past the click.
The agency reports on impressions, clicks, and cost per lead. Nobody tells you which of those leads actually became a customer. Without that data, the ad platform keeps finding more people who click but don't buy. The budget runs in circles and nobody can explain why.
The full cycle, from first ad
to closed sale.
01
The right channel gets mapped first.
Not every business needs Google. Not every business needs Meta. The right channel mix gets defined based on your service, your market, and what a new customer is worth. Before a dollar gets spent.
02
The page where leads land gets built to convert.
An ad that drives clicks to a weak page wastes every dollar it earns. The landing page gets built for one job: turning visitors into leads. Clear offer, fast load, short form.
03
Every lead gets tracked all the way to the sale.
When a lead becomes a paying customer, that outcome goes back to Google and Meta automatically. The algorithm learns what your best customers look like and starts finding more of them instead of more people who just click.
04
The same budget finds better leads over time.
As more conversion data feeds back to the platforms, targeting sharpens. Lead quality improves without increasing spend. Cost per acquisition drops. That's the loop most agencies never close.
Every part of the system.
Nothing left disconnected.
Channel Strategy
Google Search, Meta Ads, remarketing, or a combination. The right channel mix gets defined based on your service, your market, and your target cost per acquisition. Strategy first, spend second.
Landing Page Optimisation
The page where your leads land gets optimised for conversion, not just aesthetics. Headline, offer, form, trust signals, mobile performance. Every element tested to maximise conversion.
Lead Tracking Integration
Every lead tracked from the ad that generated it through to the sale it produced. Nothing lives in a spreadsheet. Everything flows into the CRM automatically and gets attributed to the right campaign.
Conversion Feedback Loop
When a lead closes into a sale, that outcome gets reported back to Google and Meta. The ad platforms use that data to find more people like your best customers. Lead quality improves over time.
Analytics Dashboard
A single dashboard shows the full funnel: ad spend, cost per lead, lead quality score, pipeline value, and cost per closed sale. Reporting covers what matters, not vanity metrics.
Remarketing Campaigns
People who visited your site or landing page but didn't convert get a second chance to see the right message. Consistently the highest-ROAS campaign type in any account.
Monthly Optimisation
Every month performance gets reviewed: which ads are working, which audiences are converting, which landing page variants are winning. Budget gets shifted toward what's working.
Creative Guidance
Ad creative direction provided for every campaign: what the headline needs to say, what the visual needs to show, what the offer needs to be. Creative decisions driven by data, not guesswork.
Qualified Leads questions answered
What's the minimum ad spend you work with?
The minimum that makes economic sense for Google Search or Meta lead generation campaigns is around $1,500–$2,000 per month in ad spend. Below that, there isn't enough data volume for the conversion feedback loop to optimise effectively. The management fee is separate from the ad spend. The strategy call confirms whether the budget, the service, and the cost per acquisition target are aligned before anything starts.
How is this different from what my current agency does?
Most agencies close the loop at the click or the lead form submission. This service closes it at the sale. When a lead becomes a paying customer, that outcome gets sent back to Google and Meta automatically. The algorithm learns what a real customer looks like for your business — not just who fills in a form. The difference shows up in lead quality over time: more leads that close, fewer leads that waste the sales team's time. Most agencies can't do this because they don't have access to the CRM where the sale happens. This service connects both ends.
How long until I see results from Google Ads?
Paid ads generate leads from the first week the campaigns run. Lead quality takes longer to improve — the conversion feedback loop needs 30 to 60 days of sale data before the algorithm starts meaningfully optimising for customer quality rather than just lead volume. The first 30 days is the data-gathering phase. Optimisation accelerates from there.
Do you manage the ads ongoing or just set them up?
Ongoing. The campaigns get set up and then managed every month — reviewing which ads are working, which audiences are converting, shifting budget toward what's performing, pausing what isn't. The monthly optimisation cycle is where the improvement happens. Set-and-forget paid media is how agencies charge management fees without doing management work. This service includes both the setup and the monthly cycle.
What if my landing page is on my existing website?
If the existing landing page converts well, it stays. If it doesn't — slow load speed, unclear offer, weak form, no trust signals — it gets rebuilt or a dedicated high-converting landing page gets created alongside it. The ad spend doesn't run until the page where leads land is ready to convert them. Sending paid traffic to a weak page wastes every dollar the campaign earns.
Certified partners
What you can count on.
No lock-in
Month-to-month after the 90-day build. Leave with 30 days notice.
Full visibility
Every dollar tracked from ad spend to closed sale. No vanity metrics.
Quality, not volume
Lead quality metrics reported alongside lead count every month.
Real humans
AU and US business hours. Named account lead. Not a ticketing system.
If your campaigns aren't live and generating tracked leads 14 days after kickoff, your first month is on us. No small print.
Three steps to get going.
01
Book a free strategy call
Your current setup gets audited. You walk out knowing exactly where revenue is leaking.
02
Get a custom revenue plan
Your system gets designed around your business. Built, not templated.
03
Start generating qualified leads
Live within 2 weeks. Measurable results within 90 days.